Abstracts selected for National Conference 2011

The following papers are selected to be presented during the National Conference on Strategising Innovative Business Models on 24th and 25th March, 2011.

Service sector

V. Sri Hari, Dr Prakash B and Ashwini K. J.

A Study on Recent Financial Management Tools and Pest (Political Economical Social Technological) Analysis, Swot Analysis with Reference to Jet Airlines

Preethi D'Souza and Dr Paul G. Aquinas 

Essential Elements of Human Capital which Contribute to Organisational Success- A Case Study of Services Sector

Lakshmeesha Kanti K S and Vikrama D K 

Raw Areca Tender a new initiative towards an innovative model of organized market structure providing reliable return to farmers

Reema Agnes Frank and Rashmi Kodikal 

Decision Making Behavior Towards the Purchase of Apparels: A Study of Mangalore City

Vijay G Padaguri

Leadership academies: Way forward to successful succession planning in the service sector

Santhosha, Dr M.G. Krishnamurthy and Prathibha Shridhar Shetty

Indian Bottom of the Pyramid Markets: An Integrated Marketing Communication Model to Reach Rural Customers

Santhosha, Dr M.G. Krishnamurthy and Sumitha

Ethical Consumerism: Innovative Strategies for Building Sustanable Brands in the Indian Markets

Vijay Rego and Deepak Rao 

Innovations in Supply Chain Models in Organized Retail

Robin M. Shinde, Surekha V. Nayak and Rashmitha Kotian

Uncovering the Emotional Intelligence in Service Sector : A Strategic Approach

K. R. Pundareeka Vittala and J. Krithika 

Role of monetary policies of RBI to the changing economic scenario.

Divya K. Y

“Strategizing Innovation Business Models” on Service Sectors

Syed Kahdar

Customer perception and referral towards Hypermarkets Service Quality: A strategical approach

Jagadeesh B, Dr A. Raghurama and Rajeeva P

Occupational Stress among the Police Personnel A study with reference to Madikeri Taluk in Kodagu District.

Shwetha M. K. and  Jennifer Quadras

Innovative Marketing Practices in Retail sector with special reference to Spar Hyper Market.

Santhosh Pinto and Avitha Maria Quadras 

Innovations Through the Elements of Marketing Mix-  Perspectives and Alternatives

Oshma Rosette Pinto

A Critical Study of Innovative Strategies to Overcome Challenges Faced by Banking Industry in Taking Services to the Masses.

Educational institutions

Adarsh Rajvanshi

Dreamers are Achievers!

Nayana L. M and Dr Mustiary Begum

Constructivism and evaluation

Dr S. Rajarajeswari, Rita R. Bhattacharjee and Saranya

Job stress among public and private school teachers - Tiruchengode

SHUBRANGSHU BARUA

Management of higher education with special reference to introducing of semester system in the U.G. and P.G. level.

Candida A Quadros, Meenakshi Rao and Chethan Kumar

New Business Models for MBA programme in Management Institutes: Study with reference to Dakshina Kannada

Energy & Environment

Shashikala K. and Dr P. S. Yadapadithaya

Green Marketing - Marketing Strategy for Sustainable world Energy & Environment

Zeena Flavia D'Souza and Celia Ursala Salins 

Recycling Wastes into Valuable Organic Fertilizer: Vermicomposting -  A boon for Energy and Enviornment sectors of our Economy.

Jennifer Maria Quadras and Shwetha M. K. 

Eco- Innovation: A Business Model for Environmental Sustainability

Hydarali, Santhosh Pinto and Avitha Maria Qurdos

Entrepreneurship in Carbon trading opportunities challenges and perspectives

Shamsi Sukumaran K

HRD for agricultural development

Entrepreneurship ventures

Dr Paul G. Aquinas and Preethi DSouza

Self-Sustaining Women Entrepreneurs – A Study With Reference To Flower Producers/ Sellers In Mangalore

S.R. Nagaraja, G.M. Sudharshan and B.V. Srinivas Murthy

Role of SHGs in strengthening rural market- An innovative model

Ajatashatru Samal and Swetha. B. S.

A  Study on Rural Entrepreneurship: Way For The Rural Modeling

Dejamma A and Anasuya Bhagvath

Social Entrepreneurship and Sustainable Development

Hydarali, Santhosh Pinto and Avitha Maria Quadras

Entrepreneurship in Carbon trading : opportunities challenges and perspectives

Health sector

Anuradha C.K and  Dr M. G. Krishnamurthy

An Opportunity for Social Entrepreneurship in Healthcare Sector

Priya Shetty and Dr Norbert Lobo 

Accessibility to Health Care Through Health Cards:

An Evaluation of Public and Private Health Cards Schemes in Karnataka

Dr Norbert Lobo and Priya Shetty

Media – Patient Partnership in Health Care Financing: Brand Building V/S Banking on Brand

Aruna Doreen Menezes and Dharmananda M

Visionary Leader a Route for Strategising Innovative Business Models in Health Sector

Anita R. Hiremath

Strategizing Innovation Business Models on Health Sectors

Manufacturing sector

Dr M. G. Krishnamurthy and C. Srikant 

Development of Business Models-– Analysis of Two Innovative Propositions

Preethi DSouza and Dr P. Pakkeerappa 

‘Employee Engagement’ through Employee’s Initiative: A Counter pole Approach

Manasa B M

Strategising Innovative Business Models

Mallappa Sidaram Khodnapur and Vivekanand A Ughade 

Innovative Strategies and Business Models in Marketing Sector

Non governmental organisations

Vikas Jain and Rekha K. A.

The Role of Government in Financing NGO's in India

Jagadeesh.B, A.Raghurama and Madhukar

Performance Evaluation of SHGs in India

 Social Organisations

Seema Prabhu S. and Gurudath Bantwalkar

Issues of Culture in Business and Development Sustainable Development through Innovative Business Models

Msgr Fredrick V. Pereira breathed his last

It was with a great sense of loss when we heard of Msgr. Fredrick V. Pereira’s death. Msgr. Pereira was the former Vicar General of the Diocese of Mangalore went to the heavenly abode at 11.30 am  Sunday 27th of Feb. 2011. He has also served as the campus minister in St Joseph Engineering College.

Msgr Periera was rushed to Fr Mullers hospital at 11.15 am on 27th February, 2011 because of a sudden heart failure. Msgr Periera breathed his last at 11.30 am at Fr Mullers hospital.

Dr Anjali Ganesh as a resource person at AJIM

Dr Anjali Ganesh, Professor, Department of Business Administration, St Joseph Engineering College conducted a day-long training programme on ‘Personality Assessment through Psychometrics’ to train second year MBA students for their final placements at A J Institute of management (AJIM), a unit of Laxmi Memorial Education Trust (LMET) on 16th February, 2011.

Christmas Celebration by First Year MBA students

The First year MBA students of the Department of Business Administration, St Joseph Engineering College, conducted a Christmas celebration on 23rd December, 2010 from 3:00 to 5:00pm. Christmas carols were sung by the melodious choir of the first year MBA students. There was skit presented explaining the message of Christmas. 

Dr Prakash Pinto, Dean MBA spoke during the program about the significance of Christmas. Santa Clause distributed the gifts bought by the Christmas friend to all the students. The celebrations time included dance by the students and singing the Christmas carols. Refreshments were served at the end of the program.

All the faculty of the Department of Business Administration, the housekeeping staff and the students of first and second year MBA, SJEC were present for the celebration.

Rayan and Preethi - MC's of the program

Graduation Day 2010

The Graduation Day of the 2nd batch of MBA students of SJEC was held on October 30, 2010 at 10.30am in the Seminar Hall of the Mechanical Block. Dr Martin Jebraj, Principal, Ambedkar Institute of Technology, Bangalore and Dean of Student Affairs, VTU, was the Chief Guest of the function.He called upon the graduates to come out of their individual thinking and develop the team spirit because the present day requires them to excel as a team. He made an ardent appeal to the brilliant among them to come to the teaching profession.

Guest of Honour Dr Solomon Ravikumar asked the students to make the right choice by listening to their inner voice. Rev. Dr Aloysius Paul D’Souza, Presided over the function and called upon the students to practice the ideals learnt in SJEC, be accountable to their inner voice and to society.

Director Fr Valerian D’Souza brought out a volley of memories and extended his good wishes to the graduating students. Principal Dr Joseph Gonsalvis welcomed the gathering and Ms Shakila B proposed the vote of thanks.

Dr Prakash Pinto - Dean MBA

Ms Shakila B

Industrial Visit to Coimbatore

The Department of Business Administration of St Joseph Engineering College organised an Industrial Visit to Coimbatore for the Second year MBA students from 28th to 30th October, 2010. The Brief Report of the Visit and the photographs are given below:

Today everyone is aiming at bridging the gap in thought process and out beat the theoretical knowledge through the essence of practicality. Keeping the concept of corporate exposure in mind, the students of IInd year MBA students approached the Department of Business Administration, with the suggestion of an Industrial Visit to Coimbatore. This request was accepted by the Dean as well as the Management and the students were asked to go ahead with our planning.

A committee was formed to co-ordinate the activities of the industrial visit with Mr. Peter Brian Benjamin and Mr. Chaco P.J as staff coordinators and the student co-ordinators were Kailas S Bhat, Karthik Bhandary, Melvin Paul D’Souza, Nithin Raj, Shivaraj Shetty, Lekha Saraswathi and Sharlet D’Mello. While the staff co-ordinators took charge of arranging for the various companies that can be visited in Coimbatore and the other facilities (boarding and lodging and the travelling), the students committee arranged for train tickets at a concession.

Faculty members with the Representatives from Peekay Steel

 

 Industrial Visit Coordinating Committee

On 28th October, 2010 the students reached the city at 7.00 a.m and by 8.00 a.m they were on our way to visit the first company.

PEEKAY STEEL CASTINGS (P) LTD:

Peekay Group was established in the year 1942 by Haji P.K. Moidu, a legend of his own time for his uncommon vision. The strong foundation laid down by his extraordinary business acumen and uncompromising integrity has given the group a strong set of values and fundamentals. After the blazing success for the past 60 and odd years, the group has held those values closer than ever and has focused more on its business objectives surpassing conventional paradigms and setting new benchmarks.

Today, under the leadership of Mr. P.K. Ahammed, the company has become one of the most respected Indian family business houses with an annual turnover exceeding 120 Million US Dollars. The group’s strong vision has given it the right direction and ever increasing urge to grow. Peekay group plays a vital role in the industrial development of Kerala and its activities include steel, flour mills, real estate, constructions, plantations, education, healthcare, educational institutions, etc. and from there the students immediately proceeded to the second industry.

RAJA STEELS PVT. LTD:

As a new-age steel product manufacturer, Raja Steels has been pioneering the production of high quality construction and industrial steel needs in a wide range. Manufactured through cleaner scrap imported from UK, USA, Gulf and Eastern countries, Raja's CTD Steel rods have set a benchmark in the industry. Sophisticated equipment, trained manpower and an unrelenting commitment to quality have played a role in making Raja Steels the brand of choice for quality conscious customers.

Raja Steels manufacturing facility at Madukkarai, Coimbatore is rated produce 35000 TPA of BIS Standard construction steel products and other structures like Squares, Flats, Rounds and Angles. The company is further strengthening its quality process with ISO certifications underway.

Raja Steels growth has been founded on a consistent Philosophy: that to be able to deliver the range and quality of products that customers' demand. Today, the Raja Steels is the leading & growing steel company in South India. Raja Steels plays a balancing role of providing the base for Infra structural development without compromising on the Eco System of the region through its environ policies.

On the second day, 29 October, 2010 by 8.00 am all of the students were ready, fresh and tidy to visit the other two companies. But the visit couldn’t take place in the morning because of the appointment that was rescheduled for the afternoon and hence making the best use of the limited time available at hand, it was decided to tour the neighboring areas of the place where the studens were residing and after lunch they all set towards the software company that was scheduled.

IDEAL METHODS:

Ideal Methods is a leading web application development company based in Coimbatore, India delivering a comprehensive range of services from custom web application development and domain registrar infrastructure setup to web and logo design, all at very affordable prices.

Ideal Methods creates efficient web applications by choosing the right technologies with the right visual appeal.

And then moved on to the last company of the day as well as of the trip. It is considered as one of the best company in Asia.

SHANTHI GEARS (P) LIMITED:

The company was started in 1969 as ‘Shanthi Engineering and Trading Co.’ This company started manufacturing small gears by way of simple manufacturing process like milling. In 1972, it was converted to Shanthi Gear Products (P) Limited.

The guiding principle since then has been always “quality gears”. Slowly but steadily the business expanded. So also the quality, range, customers and services.

Propelled for growth, in 1980, Shanthi Gears decided to go in for the manufacture of Worn Reduction Gear Boxes. Braving competition from leading manufacturers including multi nationals, Shanthi Gears’ Worm Reduction Gear Boxes gained quick market acceptance. Today, it is rated way above the competition.

Simultaneously, production of Helical Gear Boxes also started in single, double, triple and quadruple reductions and in various combinations. Hollow shafts Gear Boxes were also introduced. Solid shafts and Hollow shaft Bevel Helical Reduction Gear Boxes followed suit. In 1986, Shanthi Gears became a joint stock company and it is now being listed in the major Stock Exchanges.

The philosophy of Shanthi Gears has been- the quality of the finished product is always the sum total of the quality of the raw materials and the components put in. Consequently, facilities for manufacturing Patterns, Centrifugal Castings of phosphor bronze rings, Ferrous Castings, Aluminium Castings, Heat Treatment, Forgings, Fabrications and Cutter Manufacturing were also set up, in- house. Today there are 6 manufacturing units located in and around Coimbatore for catering the above needs.

Foolproof “Quality Systems” developed over the years ensures products of superior quality and long lasting performance. With this the students came to the end of the industrial visit and on 30th October, a outing was arranges to the water amusement park “Black Thunder”.

It was a very fun-filled and knowledgeable experience at the 3 day Industrial Visit which was an initiative taken by the II year MBA students. Mr Peter Brian Benjamin, Mr Chaco P.J, Ms Smitha Jesudasan and Ms Lorraine D’souza were the faculty members who accompanied the students to Coimbatore.

Invitation for The Graduation Ceremony

The graduation ceremony of the 2nd batch MBA students will be held on Saturday, 30th October, 2010 at 10.30 am in the Seminar Hall of the Mechanical Block.

Special Lecture on 'Bottom of the pyramid as Marketing Strategy' by Prof. Raghunandan

Prof. B. V. Raghunandan delivering the lecture

As part of the SJEC MBA Special Lecture Series, Prof. B. V. Raghunandan, from S. V. S. College, Bantwal and visiting professor of the Department of Business Administration, St Joseph Engineering College delivered a lecture on 'Bottom of the pyramid as Marketing Strategy' on Friday, 8th October, 2010 at 3.15pm for the MBA students at the SJEC Bethania Hall.

Prof. Raghunandan cited examples of the marketing strategy of Shri Mahila Griha Udyog, the makers of the famous Lijjat Papad and ITC’s e-Choupal, which is transforming the way farmers do business, and the way rural markets work. A special mention was made of Free eye camp by Dr Modi and how it was used as a marketing strategy.

Dr Prakash Pinto welcomed Prof BVR

Dr Prakash Pinto, Dean-MBA, introduced and welcomed Prof. Raghunandan. Faculty of the Department of Business Administration and MBA students actively participated in the Special Lecture.